Lalaland Funtertainment Inc. (“Fisher Box Office”) recognizes the importance of protecting the privacy and personal data of its customers, clients, website users, partners, and other data subjects. In compliance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and other issuances of the National Privacy Commission (NPC), Fisher Box Office is committed to protecting the confidentiality, integrity, availability, and security of personal data entrusted to us.

This Privacy Notice explains how Fisher Box Office collects, uses, stores, discloses, retains, and protects personal data obtained from clients and other data subjects in relation to the company’s products, services, promotions, events, digital platforms, and other legitimate business activities.

Consent and Acceptance

By voluntarily providing their personal data and/or availing of Fisher Box Office’s products and services, clients acknowledge that they have read and understood this Privacy Notice and consent to the collection, use, processing, storage, and disclosure of their personal data in accordance with the purposes stated herein, where consent is the applicable lawful basis for processing.

Fisher Box Office may also process personal data based on other lawful criteria permitted under applicable laws and regulations, including fulfillment of contractual obligations, compliance with legal obligations, protection of legitimate interests, and establishments, exercise, or defense of legal claims.

The rights of clients under this Privacy Notice may likewise be exercised by their authorized representatives, lawful heirs or assigns, subject to applicable laws and verification procedures.

Personal Data Collected

Fisher Box Office may collect, process, and store the following personal data, where applicable and necessary:
a. Full Name;
b. Gender;
c. Birthdate;
d. Home Address/Billing Address;
e. Contact Number/s;
f. E-mail address;
g. Limited payment and transactions information necessary to process electronic payments gateways;
h. Proof of identity and/or Identification Card details;
i. Information relating to the use of Fisher Box Office’s digital platforms, including website usage data, cookies, analytics, device information, IP address, browser type, and browsing behavior and;
j. Publicly available interactions with Fisher Box Office’s official social media pages, such as comments, tags mentions, check-ins, photographs, and other content voluntarily shared by users.

Fisher Box Office does not knowingly collect personal data from minors without the consent of a parent, guardian, or authorized representative when required by law.

When and How the Data is Collected

Fisher Box Office may collect personal data through various lawful means, including but not limited to:

• Purchase of movie tickets, products, or services;
• Registration or account creation through the Fisher Box Office website or digital platforms;
• Participation in promotions, contests, activities and events;
• Communications through phone calls, e-mails, official social media pages, customer service channels, and face-to-face transactions;
• Submission of Senior Citizen IDs, PWD IDs, government-issued IDs, school IDs, company IDs, or other supporting documents for verification and discount validation purposes; and
• Use of Fisher Box Office website and online systems through cookies and website analytics tools.

To use certain online services or features, clients may be required to create an account using a valid e-mail address and passwords. Passwords are encrypted and secured using appropriate technical safeguards. Clients are likewise encouraged to maintain the confidentiality of their login credentials and to periodically update their passwords for account security.

Purpose of Processing

Fisher Box Office processes personal data for legitimate business purposes, including but not limited to the following:

1. To verify customer eligibility and compliance with MTRCB classifications and age restrictions (eg., G, PG, R-13, R-16, R-18);
2. To validate and apply discounts, promotions, and benefits for Senior Citizens, Persons with Disability (PWDs), students, and other qualified customers;
3. To process ticket purchases, reservations, payments, refunds, and related transactions;
4. To facilitate electronic payment processing through authorized payment providers;
5. To respond to inquiries, concerns, requests, feedback, complaints, and other customer communications;
6. To improve customer experience, website functionality , products, services, marketing activities, and business operations;
7. To send advisories, announcements, service-related communications, promotional materials, marketing messages, and updates, subject to applicable consent requirements;
8. To comply with legal obligations, regulatory requirements, lawful orders, and law enforcement requests; and
9. To establish, exercise, or defend legal claims and protect the rights, property, and security of Fisher Box Office, its customers, personnel, and stakeholders.

Clients who consent to receive promotional and marketing communications may opt out or unsubscribe from such communications at any time through available unsubscribe mechanisms or by contacting the Data Protection Officer.

Disclosure and Sharing of Personal Data

Fisher Box Office does not sell personal data to third parties.

However, Fisher Box Office may disclose or share necessary data with the following, subject to applicable laws, confidentiality obligations, and appropriate security measures:

1. Authorized officers, employees, and personnel of Fisher Box Office on a need-to-know basis;
2. Accredited third-party service providers, contractors, consultants, payments processors, auditors, IT providers, cloud storage providers, and other partners engaged to support legitimate business operations;
3. Government agencies, regulatory authorities, law enforcement agencies, or courts when required by law or lawful order; and
4. Other parties authorized by the data subject or permitted by applicable laws and regulations.

Fisher Box Office ensures that third-party service providers processing personal data on its behalf are bound by appropriate data sharing agreements, outsourcing agreements, or data processing agreements consistent with Data Privacy Act.

Clients are advised that Fisher Box Office’s website and social media pages may contain links to third-party websites or platforms. Fisher Box Office is not responsible for the privacy practices, policies, or content of such external sites.

Cookies and Website Analytics

Fisher Box Office’s website and digital platforms may use cookies, web analytics tools, and similar technologies to improve website functionality, enhance user experience, analyze traffic, remember user preferences, and support security features.

Clients may configure their browser settings to refuse or limit cookies: however, doing so may affect certain website functionalities.

Data Security Measures

Fisher Box Office implements reasonable and appropriate organizational, physical, and technical security measures designed to protect personal data against unauthorized access, disclosure, misuse, alteration, destruction, or any other unlawful processing.

These measures may include:

• Restricted access controls;
• Password protection and encryption technologies;
• Secure storage facilities and server systems;
• Confidentiality obligations for authorized personnel;
• Data privacy and information security training programs;
• Privacy impact assessments for applicable systems and processes; and
• Monitoring and review of security procedures and safeguards.

Personal data in physical format is stored in secured storage areas accessible only to authorized personnel, while digital records are protected through controlled system access and security protocols.

Despite the implementation of security measures, no system or method of transmission over the internet can be guaranteed as completely secure. Fisher Box Office continuously works to improve its safeguards as to protect personal data.

Retention of Personal Data

Fisher Box Office shall retain personal data only for as long as necessary to fulfill the purposes for which the data was collected, comply with legal, regulatory, tax, accounting, and operational requirements, resolve disputes, enforce agreements, and establish or defend legal claims.

Once retention is no longer necessary, personal data shall be securely disposed of, destroyed, deleted, or anonymized in accordance with applicable laws, regulations, and company retention policies.

Rights of Data Subjects

In accordance with the Data Privacy Act of 2012, clients and other data subjects are entitled to the following rights:

• Right to be informed – to be informed whether personal data pertaining to them shall be, are being, or have been processed;
• Right to Access – to obtain reasonable access to their personal data;
• Right to Object – to object to the processing of personal data, including direct marketing, subject to lawful and contractual limitations;
• Right to Rectification – to dispute and correct inaccuracies or errors in personal data;
• Right to Erasure or Blocking – to suspend, withdraw, remove, destroy, or block, personal data under circumstances authorized by law;
• Right to Data Portability – to obtain and electronically transfer personal data in a secure format, where applicable;
• Rights to Damages – to claim compensation for damages arising from inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of personal data; and
• Right to File a Complaint – to lodge a complaint with the National Privacy Commission for violations of data privacy rights.


Requests relating to personal data or the exercise of data subject rights may be submitted to the Data Protection Officer using the contact information below. Fisher Box Office may require sufficient proof of identity and supporting documentation prior to processing requests.

Data Protection Officer

For questions, requests, concerns, or complaints relating to this Privacy Notice or the processing of personal data, customers may contact:

Data Protection Officer
Lalaland Funtertainment Inc. (Fisher Box Office)
Cinema 2, 4th Floor, Fisher Mall
325 Quezon Ave. cor. Roosevelt Ave.,
Brgy. Sta. Cruz, Quezon City

Email: dpo_llfi@fishermall.com.ph
Telephone No.: (02) 294-1560

Updates to this Privacy Notice

Fisher Box Office reserves the right to amend or update this Data Privacy Notice from time to time to comply with applicable laws, regulations, operational requirements, and the security standards. Any updates shall become effective upon posting on the company’s official website and/or official communication channels.